Client Overview
Natural House Pro is a Sendai-based company offering eco-friendly cleaning products and services for homes, offices, and vehicles. Their specialty is using environmentally safe, non-toxic cleaning solutions ideally suited for customers with allergies or sensitivities to harsh chemicals. Services include home and office sanitizing, carpet, drapery, and upholstery cleaning, AC and ventilation cleaning, and even car detailing.
Launching an Eco-Friendly Local Service Brand with a Clean, Search-Focused Digital Presence
Natural House Pro entered the market with a clear mission: to provide safe, eco-friendly cleaning services for customers sensitive to harsh chemicals. As a new business in Sendai, the company needed a professional digital presence that could quickly build trust, communicate its environmentally responsible approach, and attract local customers through search. Studio Five partnered with Natural House Pro to create a fully Japanese-language website that balances clarity, accessibility, and local discoverability—laying the groundwork for sustainable business growth.
The Challenge
As a brand-new business, Natural House Pro needed:
- A fully Japanese-language site tailored to their market.
- A simple, professional website to showcase their services.
- Easy contact options for local customers.
- A local SEO strategy to appear in search results for cleaning services in Sendai and surrounding areas.
The Solution
We built a clean, mobile-friendly WordPress website optimized for local search and customer engagement.
- Service-Centered Design
- Organized services into clear categories with high-quality images.
- Simple, intuitive navigation for quick access to service details.
- Local SEO Optimization
- Targeted Japanese-language keywords such as 仙台 エコ クリーニング, アレルギー対応 清掃, and 化学薬品不使用 掃除サービス.
- Google Business Profile setup and integration for local search visibility.
- Mobile-First Layout
- Ensured perfect usability on smartphones, a primary access point for local customers.
- Lead Generation Features
- Prominent contact form and click-to-call buttons throughout the site.
Outcome
- Improved Local Search Presence, ranking for multiple eco-cleaning keywords in Sendai.
- Higher Customer Inquiries, with easy booking via phone or contact form.
- Professional Online Presence that builds trust in a competitive local market.
Impact
- Top Local Search Rankings for eco-friendly cleaning services in Sendai within three months of launch.
- Increase in Service Bookings directly from the website’s contact form and click-to-call features.
- Enhanced Brand Trust from a professional, modern online presence tailored to local customers.
- Positive Word-of-Mouth Growth as satisfied customers recommend the business to their networks.
