Network Architects

Client Overview

Network Architects provides comprehensive IT services, including managed IT, network infrastructure, and cloud solutions. With more than two decades of service across Washington, Oregon, Colorado, and beyond, the company has built a reputation for excellence in technology management. Their unique approach focuses on delivering world-class IT solutions at a fraction of the cost of in-house teams, while tailoring services to each client’s specific business needs.

Rebuilding a Complex IT Platform into a Scalable, Content-Driven Digital Hub

Network Architects needed a modern digital platform that reflected its technical expertise, regional reach, and reputation for delivering enterprise-level IT services with efficiency and precision. Their existing custom CMS had become a barrier—limiting usability, content growth, and brand perception. Our collaboration focused on replacing this rigid system with a scalable, WordPress-based solution that improves user experience, supports thought leadership, and empowers the internal team to manage content independently. By combining clear information architecture, bold design, and SEO-driven content, Studio Five helped Network Architects transform their website into a high-performing digital asset.

The Challenge

The client’s existing website was built on a custom CMS that was both outdated and unmanageable. This created several challenges:

• An unusable backend that required a developer to make even simple content updates, slowing the publishing process.
• A poor user experience and negative brand image that did not reflect their professionalism.
• Disorganized site architecture that made it difficult for potential clients to find relevant information.
• Lack of support for multimedia content and podcasts, which were crucial for their thought leadership and client engagement strategy.

Goals

• Create a modern, sophisticated website with minimal design elements, bold visuals, and smooth micro-interactions.
• Build an intuitive user experience to guide visitors toward priority sections.
• Ensure the site is fully manageable by the client’s internal teams.
• Improve search visibility and reinforce 2nd Watch’s position as a trusted enterprise cloud partner.

The Solutions

Studio Five delivered a modern, scalable website tailored to Network Architects’ needs:

• Custom WordPress CMS: Replaced the outdated platform with WordPress, providing a flexible and user-friendly backend.
• Grid-Based Layout: Designed a bold, minimal, and modular grid system that highlights all IT service offerings on the homepage, with clear navigation to service detail pages.
• Content Templates: Built reusable content modules for articles, multimedia, and podcasts, empowering the client to easily publish and manage their own updates.
• Optimized Information Architecture: Reorganized site structure for intuitive navigation, ensuring visitors can quickly find managed IT, cloud solutions, or infrastructure services.
• SEO-Optimized Content: Revised site copy with targeted SEO keywords to improve search rankings and visibility among IT decision-makers.

The Results

The redesigned website delivered measurable improvements across branding, performance, and lead generation:

• Delivered a professional, bold, and modern design that elevated the client’s brand and reputation.
• Greatly improved page speed and performance, especially on mobile devices.
• Provided the client with a streamlined content management system, reducing dependence on developers.
• Enabled regular updates, including multimedia and podcast publishing.
• Led to a measurable increase in page rank, organic traffic, and lead generation.

Impact

• Elevated the brand image with a bold, modern design aligned with their 20+ years of expertise.
• Improved market positioning against local and national IT competitors.
• Enabled ongoing content publishing, including podcasts and multimedia, to build thought leadership.
• Increased visibility through SEO, leading to more organic traffic and qualified leads.

The redesigned platform allowed Network Architects to reposition themselves as a trusted, modern IT services provider, capable of competing with both local and national firms. With improved visibility, usability, and brand perception, the company is better equipped to attract enterprise clients, grow thought leadership through podcasts and multimedia, and expand its footprint nationwide and globally.