( Project Goals ) Launching an Eco-Friendly Local Service Brand with a Clean, Search-Focused Digital Presence
Natural House Pro entered the market with a clear mission: to provide safe, eco-friendly cleaning services for customers sensitive to harsh chemicals. As a new business in Sendai, the company needed a professional digital presence that could quickly build trust, communicate its environmentally responsible approach, and attract local customers through search. Studio Five partnered with Natural House Pro to create a fully Japanese-language website that balances clarity, accessibility, and local discoverability—laying the groundwork for sustainable business growth.
( Challenges )
As a brand-new business, Natural House Pro needed:
-
A simple, professional website to showcase their services.
-
Easy contact options for local customers.
-
A local SEO strategy to appear in search results for cleaning services in Sendai and surrounding areas.
-
A fully Japanese-language site tailored to their market.
( Solution )
We designed and developed a clean, mobile-friendly WordPress website focused on service clarity, ease of contact, and strong local SEO performance.
-
Service-centered website design with clearly organized offerings, concise descriptions, and high-quality visuals that communicate safety, cleanliness, and environmental responsibility.
-
Intuitive navigation structure allowing visitors to quickly understand available services and move effortlessly to contact points.
-
Local SEO optimization using targeted Japanese-language keywords such as 仙台 エコ クリーニング, アレルギー対応 清掃, and 化学薬品不使用 掃除サービス to improve visibility in regional search results.
-
Google Business Profile setup and integration to strengthen local presence and support map-based searches.
-
Mobile-first layout ensuring smooth usability on smartphones, the primary device for local service searches.
-
Lead generation features including prominent contact forms and click-to-call buttons placed strategically throughout the site.
(Results )
The website delivered immediate value for a newly launched business:
-
Improved local search presence, with the site ranking for multiple eco-cleaning and allergy-safe cleaning keywords in the Sendai area.
-
Increased customer inquiries, driven by simplified contact options and mobile-friendly design.
-
A professional online presence that clearly communicates trust, safety, and environmental responsibility in a competitive local market.
( Impact )
-
Top local search rankings for eco-friendly and allergy-safe cleaning services in Sendai within three months of launch.
-
Increased service bookings generated directly through the website’s contact form and click-to-call functionality.
-
Stronger brand trust through a clean, modern design aligned with the company’s environmental values.
-
Positive word-of-mouth growth, as satisfied customers shared the business with family, neighbors, and professional networks.
The new website positioned Natural House Pro as a credible, eco-friendly cleaning provider from day one, supporting both brand trust and measurable business results.
